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12013 a2200181 4500 |
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OSt |
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20230306141518.0 |
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230306b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137589552 |
| 040 ## - CATALOGING SOURCE |
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pb |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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658.421 GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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Greene Francis J |
| 245 ## - TITLE STATEMENT |
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| Title |
Entrepreneurship : |
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Theory and Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2020 |
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Macmillan Publishers |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Brief Contents<br/>Long Contents<br/>List of Figures<br/>List of Tables<br/>Preface<br/>Author’s Acknowledgements<br/>About the Author<br/>Digital Resources<br/>Teaching Resources<br/>Learning Resources<br/>Guided Tour of the Book<br/>Case Study Grid<br/>PART 1 Entrepreneurial Foundations<br/>CHAPTER 1 Entrepreneurship in Focus<br/>Learning Outcomes<br/>Mini Contents List<br/>1.1 WHY IS ENTREPRENEURSHIP VITAL?<br/>1.1.1 Entrepreneurship is part of our everyday lives<br/>1.1.2 Entrepreneurship gives you a holistic perspective on the fundamentals of business practice<br/>1.1.3 Entrepreneurship drives economic growth<br/>1.2 HOW THIS BOOK HELPS YOU UNDERSTAND AND PRACTISE ENTREPRENEURSHIP<br/>1.3 WHAT IS MEANT BY ENTREPRENEURSHIP?<br/>1.3.1 Risk and uncertainty<br/>1.3.2 The importance of the entrepreneur: Schumpeter and Kirzner<br/>1.3.3 Entrepreneurial contexts<br/>1.4 HOW IS ENTREPRENEURSHIP MEASURED?<br/>1.4.1 The self-employed<br/>1.4.2 Five common features of entrepreneurial activity<br/>1.4.3 Measuring businesses<br/>1.4.4 Counting the enterprise population<br/>1.5 WHAT ARE THE DIFFERENCES BETWEEN LARGE AND SMALL BUSINESSES?<br/>1.6 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 2 What Makes an Entrepreneur? Traits and Biases<br/>Learning Outcomes<br/>Mini Contents List<br/>2.1 INTRODUCTION<br/>2.2 PSYCHOLOGICAL TRAITS<br/>2.2.1 Risk-taking<br/>2.2.2 Locus of control<br/>2.2.3 Need for achievement (nAch)<br/>2.2.4 The ‘big five’ and other psychological traits<br/>2.3 PLANNED BEHAVIOURS AND SELF-EFFICACY<br/>2.3.1 Planned behaviourt<br/>2.3.2 Self-efficacy<br/>2.4 COGNITIVE BIASES<br/>2.4.1 Prospect theory<br/>2.4.2 Editing information<br/>2.4.3 Evaluating choices<br/>2.4.4 Over optimism and over confidence<br/>2.5 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 3 Entrepreneurial Characteristics and Contexts<br/>Learning Outcomes<br/>Mini Contents List<br/>3.1 INTRODUCTION<br/>3.2 UTILITY: WHAT MOTIVATES START UP<br/>3.3 ABILITY, RISK AND PERSONAL CHARACTERISTICS<br/>3.4 THE IMPORTANCE OF CONTEXT<br/>3.4.1 Baumol’s entrepreneurial typology<br/>3.5 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>PART 2 Planning the Start-Up Journey<br/>CHAPTER 4 From Idea to Start-Up Proposition<br/>Learning Outcomes<br/>Mini Contents List<br/>4.1 INTRODUCTION<br/>4.2 PROBLEM FRAMING AND REFRAMING<br/>4.2.1 Formulating problems<br/>4.2.2 Reframing the problem<br/>4.3 FACT-FINDING ABOUT THE PROBLEM<br/>4.3.1 PEST analysis<br/>4.3.1.1 Political<br/>4.3.1.2 Economic<br/>4.3.1.3 Social<br/>4.3.1.4 Technological<br/>4.3.2 Customer journeys<br/>4.3.3 Jobs to be hired<br/>4.4 GENERATING SOLUTIONS<br/>4.4.1 Brainstorming<br/>4.4.2 SCAMPER<br/>4.4.3 Analogical thinking<br/>4.4.4 Evaluating ideas<br/>4.5 ‘ME, MARKET AND MONEY’<br/>4.5.1 ‘Me’<br/>4.5.2 ‘Market’<br/>4.5.3 ‘Money’<br/>4.6 IS STARTING UP RIGHT FOR THE IDEA?<br/>4.7 THE ELEVATOR PITCH<br/>4.8 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 5 Start-Up Planning Pathways<br/>Learning Outcomes<br/>Mini Contents List<br/>5.1 INTRODUCTION<br/>5.2 WHY WRITING A BUSINESS PLAN FIRST IS A BAD IDEA<br/>5.2.1 The benefits of plans<br/>5.2.2 The trouble with plans<br/>5.3 UNDERSTANDING THE THEORY OF A BUSINESS MODEL<br/>5.3.1 The 12 key business model questions<br/>5.3.2 The Business Model Canvas<br/>5.3.3 Feasibility planning<br/>5.3.4 Business planning<br/>5.4 ALTERNATIVE APPROACHES TO STARTING UP<br/>5.4.1 Effectuation<br/>5.4.2 Are entrepreneurs really effectual?<br/>5.4.3 Is effectuation ineffectual?<br/>5.4.4 Bricolage<br/>5.4.5 Problems with bricolage<br/>5.4.6 Lean start-up<br/>5.4.7 Problems with lean start-up<br/>5.5 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 6 Start-Up Feasibility Planning I: Using the Business Model Canvas<br/>Learning Outcomes<br/>Mini Contents List<br/>6.1 INTRODUCTION<br/>6.2 THE BUSINESS MODEL CANVAS<br/>6.3 FOCUSING ON THE CUSTOMER<br/>6.3.1 The mass market<br/>6.3.2 Segmenting customers<br/>6.3.3 Talking to customers<br/>6.3.4 TAM, SAM and SOM<br/>6.3.5 Profiling and validating the target customer<br/>6.4 THE VALUE PROPOSITION<br/>6.4.1 Aligning the value proposition with the customer niche<br/>6.5 GETTING TO THE CUSTOMER<br/>6.5.1 Channels<br/>6.5.2 Customer relationships<br/>6.5.3 Marketing and sales<br/>6.5.4 Revenue streams<br/>6.6. START-UP INFRASTRUCTURE<br/>6.7 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 7 Start-Up Feasibility Planning II: Identity, Ideas, Teams and the Competition<br/>Learning Outcomes<br/>Mini Contents List<br/>7.1 INTRODUCTION<br/>7.2 FORMING A START-UP IDENTITY<br/>7.2.1 What is in a name?<br/>7.2.2 Missions and mantras<br/>7.3 PROTECTING IDENTITIES AND IDEAS<br/>7.3.1 Patents<br/>7.3.3 Trademarks<br/>7.3.2 Design rights<br/>7.3.4 Copyright<br/>7.4 TEAM START-UPS<br/>7.3.5 Guarding and leveraging ideas<br/>7.4.1 Team relationships<br/>7.4.2 Team roles<br/>7.4.3 Team rewards<br/>7.5 INDUSTRY ATTRACTIVENESS<br/>7.5.1 Segmenting the industry<br/>7.5.2 Heading towards the Blue Ocean<br/>7.5.3 The industry life-cycle<br/>7.6 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>PART 3 Financing the Venture<br/>CHAPTER 8 Start-Up Financial Information<br/>Learning Outcomes<br/>Mini Contents List<br/>8.1 INTRODUCTION<br/>8.2 REVENUES AND COSTS<br/>8.2.1 What the customer is willing to pay<br/>Competitor pricing<br/>What the good or service costs to produce<br/>The volume of customers<br/>Working out the first year’s revenue model<br/>8.2.2 Working out the revenue model for subsequent years<br/>8.2.3 Counting the cost of starting up<br/>8.3 KEEPING SCORE: THE P&L STATEMENT<br/>8.3.1 Fixed costs<br/>8.3.2 P&L scenario planning<br/>8.3.3 The break-even point<br/>8.3.4 Leaving the ‘valley of death’<br/>8.4 CASH IS KING<br/>8.4.1 The cash flow statement<br/>8.4.2 Cash going into the business<br/>8.4.3 Cash going out<br/>8.4.4 Managing cash flow<br/>8.5 THE BALANCE SHEET<br/>8.5.1 Assets on the balance sheet<br/>8.5.2 Liabilities on the balance sheet<br/>8.5.3 Owner’s equity on the balance sheet<br/>8.5.4 Gearing on the balance sheet<br/>8.5.5 Working capital on the balance sheet<br/>8.6 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>Notes<br/>CHAPTER 9 Entrepreneurial Finance<br/>Learning Outcomes<br/>Mini Contents List<br/>9.1 INTRODUCTION<br/>9.2 THE SOURCES OF ENTREPRENEURIAL FINANCE<br/>9.3 DEMAND AND SUPPLY ISSUES IN ENTREPRENEURIAL FINANCE<br/>9.3.1 The ‘pecking order’ preferences of entrepreneurs<br/>9.3.2 Information opacity<br/>9.3.3 Adverse selection<br/>9.3.4 Moral hazard<br/>9.4 FINANCIAL CONSTRAINTS FACING SMALL BUSINESSES: TIES THAT BIND?<br/>9.5 UNDERSTANDING THE KEY FUNDING SOURCES FOR ENTREPRENEURS<br/>9.5.1 Banks<br/>9.5.2 Business angels<br/>9.5.3 Post angel involvement<br/>9.5.4 Venture capitalists<br/>9.5.5 Disadvantages of venture capital<br/>9.5.6 Advantages of venture capital<br/>9.5.7 Crowdfunders<br/>9.6 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>PART 4 Beyond Start-Up<br/>CHAPTER 10 Entrepreneurial Growth<br/>Learning Outcomes<br/>Mini Contents List<br/>10.1 INTRODUCTION<br/>10.2 WHY ARE FAST GROWTH BUSINESSES DIFFICULT TO SPOT?<br/>10.3 THE FIVE COMMON FEATURES OF FAST GROWTH BUSINESSES<br/>10.4 STAGE MODELS: OVERCOMING GROWING PAINS<br/>10.5 STRATEGIC ENTREPRENEURSHIP APPROACHES TO GROWTH<br/>10.5.1 The importance of entrepreneurial teams<br/>10.5.2 Entrepreneurial orientations<br/>10.5.3 Growth attributes<br/>10.5.4 The importance of entrepreneurial versatility<br/>10.5.5 Ordinary and dynamic capabilities<br/>10.5.6 The resource-based view<br/>10.6 ENVIRONMENTAL APPROACHES TO GROWTH<br/>10.6.1 Population ecology<br/>10.6.2 Evolutionary approaches<br/>10.6.3 Absorptive capacity<br/>10.6.4 Location, location, location<br/>10.6.5 The importance of social networks<br/>10.7 RANDOM APPROACHES<br/>10.8 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 11 Entrepreneurial Exit<br/>Learning Outcomes<br/>Mini Contents List<br/>11.1 INTRODUCTION<br/>11.2 THE DIFFICULTIES IN DEFINING AND MEASURING EXIT<br/>11.2.1 Ways of saying goodbye<br/>11.3 IS BUSINESS EXIT REALLY THAT BAD?<br/>11.3.1 The darker sides of exit<br/>11.3.2 The spin-off benefits of exit<br/>11.4 WHAT FACTORS INFLUENCE BUSINESS FAREWELLS?<br/>11.4.1 The importance of the external environment<br/>11.4.2 Closure liabilities<br/>11.4.3 The liabilities of aging<br/>11.4.4 The importance of an entrepreneur’s background<br/>11.4.5 Does experience breed future success?<br/>11.5 KEEPING IT IN THE FAMILY<br/>11.5.1 The importance of family businesses<br/>11.5.2 Family succession issues<br/>11.6 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>CHAPTER 12 Entrepreneurship Policy<br/>Learning Outcomes<br/>Mini Contents List<br/>12.1 INTRODUCTION<br/>12.2 WHY GOVERNMENTS SUPPORT ENTREPRENEURS<br/>12.2.1 The evidence-based approach<br/>12.2.2 The political economy of policy<br/>12.3 HOW GOVERNMENTS SUPPORT ENTREPRENEURSHIP<br/>13.3.1 Access to finance<br/>12.3.2 Innovation support<br/>12.3.3 Advice and assistance<br/>12.3.4 Policies to promote social inclusion<br/>12.4 DOES ENTREPRENEURSHIP POLICY WORK?<br/>12.5 WHAT YOU HAVE LEARNED IN THIS CHAPTER<br/>ASSESSMENT QUESTIONS<br/>FURTHER READING<br/>Notes<br/>PART 5 Introduction to the Workbooks<br/>WORKBOOK 1<br/>Learning Outcomes<br/>Mini Contents List<br/>W.1.1 INTRODUCTION<br/>W.1.2 ME<br/>Exercise W.1.1: Do your personality attributes incline you towards entrepreneurship?<br/>Exercise W.1.2: what are your motivations towards entrepreneurship?<br/>Exercise W.1.3: what do you think about the trade-offs involved in entrepreneurship?<br/>Exercise W.1.4: Do you need to be a ‘jack of all trades’ to be an entrepreneur?<br/>Exercise W.1.5: What roles does your background play in start-up?<br/>Exercise W.1.6: What is your problem statement?<br/>Exercise W.1.7: What is your idea statement?<br/>Exercise W.1.8: How desirable is starting up?<br/>W.1.3 MARKET<br/>Exercises W.1.9: Who is your target customer?<br/>Exercise W.1.10: Who are your competitors?<br/>Exercise W.1.11: What is happening in your market?<br/>W.1.4 MONEY<br/>Exercise W.1.12: What financial resources do you have for a start-up?<br/>Exercise W.1.13: How can you bootstrap your start-up?<br/>Exercise W.1.14: How can your social networks help you start up?<br/>W.1.5 EVALUATING THE IDEA<br/>Exercise W.1.15: Is starting up the right choice?<br/>Exercise W.1.16: Is the idea really a start-up proposition?<br/>Exercise W.1.17: Assessing and pitching your idea<br/>WORKBOOK 2<br/>Learning Outcomes<br/>Mini Contents List<br/>W.2.1 INTRODUCTION<br/>W.2.2 PRODUCT–MARKET FIT<br/>Exercise W.2.1: How big is the problem?<br/>Exercise W.2.2: Who are your likely customer segments?<br/>Exercise W.2.3: What’s your TAM, SAM and SOM?<br/>Exercise W.2.4: What is your target customer’s profile?<br/>Exercise W.2.5: How have you validated your targeted customer?<br/>Exercise W.2.6: How does your product or service work?<br/>Exercise W.2.7: What’s your value proposition?<br/>Exercise W.2.8: Do you have product–market fit?<br/>W.2.3 MARKETING AND SALES<br/>Exercise W.2.9: How does the business reach its customers?<br/>Exercise W.2.10: What is your sales strategy?<br/>W.2.4 REVENUE MODELLING<br/>Exercise W.2.11: How do you make money?<br/>W.2.5 BUSINESS OPERATIONS AND LOGISTICS<br/>Exercise W.2.12: How does the business source, make and distribute its products and services?<br/>W.2.6 BUSINESS IDENTITY, MANAGEMENT AND TEAM<br/>Exercise W.2.13: What are your start-up’s name and logo?<br/>Exercise W.2.14: What are your start-up’s mission, mantra and summary pitch?<br/>Exercise W.2.15: What is ‘curve-jumping, paradigm-shifting, patentpending about your start-up?<br/>Exercise W.2.16: Why is this the right team?<br/>W.2.7 COMPETITION<br/>Exercise W.2.17: How is your offer different in the market?<br/>W.2.8 GROWTH AND FUNDING NEEDS<br/>Exercise W.2.18: What’s your plan for growth?<br/>Exercise W.2.19: What does your start-up lack?<br/>W.2.9 FINANCIAL PLANS AND THE GO/NO GO ASSESSMENT<br/>Exercise W.2.20: Is your start-up viable?<br/>Index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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Entrepreneurship - Business |
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Management science |
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BOOK |
