Base Library

Includes bibliographical references and index.

Contents
List of Tables and Figures
About the Contributors
Acknowledgements
Introduction
Foreword
Chapter 1. Who Will Wait: The Client or the Employees?
Abstract
Introduction
The Company
SWOT
Business Strategies
Marketing and Promotions
Resource Allocation
Budgeting According to Resources
Initial Hiccups
Future Plans
Dilemma
References
Appendix
List of Major Sectors
Chapter 2. Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd
Abstract
Introduction
About the Company
Services
Fee Structure
Business Plan
Client Acquiring Strategy
Recruitment and Training
Initial Hiccups and Overcoming Strategies
SWOT
Promotions
Future of the Company
Challenges and Dilemma
Appendix
Chapter 3. A Road to Adventure with Happiness: From Students to Senior Citizens
Abstract
Introduction
Inception of the Idea
Forming the Company
The Selling Proposition
The Event
The Initial Hiccups
Accommodation
Target Group
Pricing
The Promotions
Initial Challenges Faced
Challenges
Way Forward
Critical Analysis of the Dilemma
Acknowledgments
References
Appendix
1. Reference Videos and Links
2. Bibliography
3. Financial Data (As Provided by the Company)
4. Pricing Model (As Provided by the Company)
Hotels
Profile of the Entrepreneurs
Chapter 4. Miles to Go But Which Road to Take: An Entrepreneurial Dilemma
Abstract
Introduction
About the Company
The Employees
Vision and Philosophy of the Company
Products and Services
Business Plan and Sectors
Initial Challenges and Overcoming Strategies
Marketing Strategy
SWOT Analysis
Future Plans
The Dilemma
Bibliography
Acknowledgments
Chapter 5. Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India
Introduction
Set of Dilemma
About the Company
About the Protagonist: Rahul Bhatnagar
Inception of the Idea
USP Discount Cards
USP Tagline and Differentiation Strategy
Revenue Model
Initial Hiccups
Horizontal Diversification
Conglomerate Diversification
Public Speaking Workshop
Change in Corporate Brand Identity
Marketing Strategies
Critical Analysis of Marketing Strategies
Segmentation, Targeting, Positioning and Differentiation Strategies
Recent Achievements
Future Plans
Future Challenges
Critical Analysis of the Dilemma
Relevant Links
References
Appendix: Company Performance
Chapter 6. From Green Schools to Green Universities: Going Green in a Soup!
Introduction
About the Company
Founder and Protagonist
Inception of the Idea of Green School
How have Green Schools Saved the Environment?
The Process of Conversion of an Existing School to a Green School
Advent and Concept of Green Schools
Advantages and Contribution of Green Schools
LEED and CHPS
Indian Green Building Committee
Green Schools – IGBC
Formation of the Company
Product Portfolio of the Company
Way Ahead
Green University Proposal
Challenges Ahead
References
Related Links
Appendix: List of Green Schools
Chapter 7. Ajay’s: Big Story of a Small Town QSR!
Introduction
Food Processing Sector in India
Growth Drivers
MSME in Food Processing
Opportunity that Lurks
Company Introduction
Background
Journey So Far
Franchisee Model
Brief Details About the Aatmiya Foods Manufacturing Unit
Management Team
MOU (memorandum of understanding) with Ajay’s Takeaway Food LLP
Customers/Target Market
Customer Experience and Feedback
Competition
Financials
Financials Show a Bifurcation of Total Sales into Part A and Part B (Refer Appendix Table A1)
Way Ahead
Future Expansion
References
Bibliography
Related Links
Delivery Platform Links
Appendix
Chapter 8. Raising Funds for Microenterprise: An Elusive Reality
Abstract
Introduction
Gold Circle Orthokare – The Microenterprise
Orthopaedic Supports and Braces Industry
Micro, Small and Medium Medical Device Enterprises and the Indian Government Policies
Support Extended to Women (Micro, Small and Medium) Entrepreneurss
Start of the Business
Coming to Terms with Reality
Forging Ahead Despite All Odds
Jatinder Kaur and Challenges Galore
Related Links
References
Chapter 9. Restless to Relentless: Flowercycling® Success
Abstract
Introduction
Genesis
Serendipity
About the Company
The Trigger
Connecting the Dots
Starting-up
Experimenting with Bootstrapping
Marching On
Devil in the Detail
Marketing Strategy
Differentiated Products
Below the Line Promotion
Export Orientation and Premium Pricing
Market Size and Competition
Challenges Faced and Overcome
Changing Lives
Family First
Sun Stroke
Temple Run
Separating Wheat from Chaff
Packing a Punch
Marketing Challenges
Show Me the Money
Future Challenges
‘Phool’ing Around
To Reduce or Not to Reduce
Stitching a Crazy Quilt to Build Team Phool
The Road Ahead
References
Chapter 10. The Growth Pains of an Innovative Product: A Case Study of COCO TANG India
Abstract
Suggestions made by the Consultants
References
Chapter 11. Shugan Group in a Fix: Searching for a Sustainable Future
Abstract
Introduction
About the Company
Inception of the Idea
Organisational Structure
About the Sector
Marketing Strategies
Pricing Strategy
Initial Challenges
Business Gaining Momentum
SWOT Analysis
Research Undertaken by the Company
Striving for the Best
Challenges Ahead
State of Dilemma
Relevant Links
References
Appendix
Index