Winston, L Wayne FLETCHER <br/><br/>
Advertising :  An Introduction / 
Winston, L Wayne FLETCHER 
 - London  Oxford University Press  2010 
 - 144 
<br/><br/>Table of Contents<br/>1:What does advertising do?<br/>2:The structure of the advertising industry<br/>3:Advertisers: the paymasters<br/>4:The media: blowing the trumpet<br/>5:The agencies: (i) creating the ads<br/>6:The agencies: (ii) spending the clients' money<br/>7:Research, research, research<br/>8:The good, the bad and the ugly<br/>9:The benefits of advertising 
<br/><br/><label>ISBN: </label>9780199568925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 FLE