Technology Entrepreneurship : Bringing Innovation to the Marketplace :
Evers Natasha and James Cunningham
- UK Palgrave 2014
- 417
Contents List of Figures and Tables Preface Acknowledgements Notes on the Authors Notes on the Contributors PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION 1 Policy and Environmental Conditions for Technology Entrepreneurship • Learning objectives • Chapter structure • Introduction • Policy conditions: innovation and entrepreneurship • Policy outcomes and impacts • Future trends • Chapter summary • Revision questions • Further reading and resources • Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator • Appendix 1.2 Sweden Innovation Union Scoreboard indications • References • Glossary of terms 2 Technology Entrepreneurs and New Technology Ventures • Learning objectives • Chapter structure • Introduction • Defining the entrepreneur and technology entrepreneurs • Technology entrepreneurs’ characteristics • Motivations and intentions • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 3 Technology Transfer from Universities • Learning objectives • Chapter structure • Introduction • Technology transfer • Technology transfer and mechanisms • Stimulants and barriers to technology transfer • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION 4 Innovation and Diffusion of Technology in Products and Services • Learning objectives • Chapter structure • Introduction • Defining innovation • Classifying innovations • Sources of innovation • Technology innovation life cycle • Diffusion of innovations • Managing innovation • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 5 Intellectual Property and Routes to Commercialisation • Learning objectives • Chapter structure • Introduction: what is intellectual property? • Intellectual property rights • Choosing the appropriate protection for your intellectual property • Protecting intellectual property • Developing an intellectual property strategy • Searching patents and other intellectual property information • Enforcing intellectual property rights and dealing with infringement • Routes to commercialisation of intellectual property • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 6 Business Modelling: Value Creation in Lean Start-Ups • Learning objectives • Chapter structure • Introduction • The vision • Creating value • Business modelling • Industry-driven business models • Business modelling for competitive advantage • Growth metrics – measuring learning • Scalable business models • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART III: MARKET OPPORTUNITY AND STRATEGY 7 Market Validation and Analysis • Learning objectives • Chapter structure • Introduction • Market validation process • The marketing ecosystem of the new venture • Business concept testing tools • Conducting marketing research • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 8 The Marketing Strategy • Learning objectives • Chapter structure • Introduction • The marketing strategy • Segmentation and targeting processes – stage one • Developing and positioning the value proposition – stage two • Designing the marketing programme – stage three • Product and branding decisions • Promotion and communication decisions • Distribution decisions • Pricing decisions • The marketing plan • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 9 The Business Plan and Pitching • Learning objectives • Chapter structure • The business plan • Pitching • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART IV: GROWING AND MANAGING THE NEW VENTURE 10 Developing Teams and Building the Organisation • Learning objectives • Chapter structure • Introduction • Analysing and managing for growth • Building the team • Team roles • Shaping the entrepreneurial organisation • Entrepreneurial network organising • Learning from success and failure • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 11 International Entrepreneurship • Learning objectives • Chapter structure • Introduction • International entrepreneurship • Key drivers of high-tech venture internationalisation • Strategic options for international market development • Selecting which foreign markets to enter and segments to serve • Deciding on foreign market entry strategies (modes) • Growing international sales through networks • International growth and competitiveness • International digital entrepreneurship • Cultural considerations in international business negotiations • Chapter summary • Revision questions • Notes • Further reading and resources • References • Glossary of terms 12 Funding and Financing New Ventures • Learning objectives • Chapter structure • Introduction • The financial context for new ventures • Funding and financing • Operations decisions – managing cashflow • Making investment decisions • The evolving nature of entrepreneurial finance • The emergence of crowdfunding • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms Index