| 000 | 00874nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230412120307.0 | ||
| 008 | 201022s2010 xx 000 0 und d | ||
| 020 | _a9780199568925 | ||
| 040 | _cp | ||
| 041 | _aeng | ||
| 082 | _a659.1 FLE | ||
| 100 | _aWinston, L Wayne FLETCHER | ||
| 245 |
_aAdvertising : _bAn Introduction / _cWinston, L Wayne FLETCHER |
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| 260 |
_bOxford University Press _c2010 _aLondon |
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| 300 | _a144 | ||
| 365 |
_b299.00 _cRs |
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| 505 | _aTable of Contents 1:What does advertising do? 2:The structure of the advertising industry 3:Advertisers: the paymasters 4:The media: blowing the trumpet 5:The agencies: (i) creating the ads 6:The agencies: (ii) spending the clients' money 7:Research, research, research 8:The good, the bad and the ugly 9:The benefits of advertising | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1532 _d1532 |
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