Winston, L Wayne FLETCHER
Advertising : An Introduction / Winston, L Wayne FLETCHER - London Oxford University Press 2010 - 144
Table of Contents
1:What does advertising do?
2:The structure of the advertising industry
3:Advertisers: the paymasters
4:The media: blowing the trumpet
5:The agencies: (i) creating the ads
6:The agencies: (ii) spending the clients' money
7:Research, research, research
8:The good, the bad and the ugly
9:The benefits of advertising
9780199568925
Advertising
659.1 FLE
Advertising : An Introduction / Winston, L Wayne FLETCHER - London Oxford University Press 2010 - 144
Table of Contents
1:What does advertising do?
2:The structure of the advertising industry
3:Advertisers: the paymasters
4:The media: blowing the trumpet
5:The agencies: (i) creating the ads
6:The agencies: (ii) spending the clients' money
7:Research, research, research
8:The good, the bad and the ugly
9:The benefits of advertising
9780199568925
Advertising
659.1 FLE