| 000 -LEADER |
|---|
| fixed length control field |
00874nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230412120307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201022s2010 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199568925 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
p |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 FLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winston, L Wayne FLETCHER |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
An Introduction / |
| Statement of responsibility, etc. |
Winston, L Wayne FLETCHER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Oxford University Press |
| Date of publication, distribution, etc. |
2010 |
| Place of publication, distribution, etc. |
London |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
144 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
299.00 |
| Currency code |
Rs |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of Contents<br/>1:What does advertising do?<br/>2:The structure of the advertising industry<br/>3:Advertisers: the paymasters<br/>4:The media: blowing the trumpet<br/>5:The agencies: (i) creating the ads<br/>6:The agencies: (ii) spending the clients' money<br/>7:Research, research, research<br/>8:The good, the bad and the ugly<br/>9:The benefits of advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOK |
