000 -LEADER |
fixed length control field |
00874nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230412120307.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201022s2010 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199568925 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
p |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 FLE |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Winston, L Wayne FLETCHER |
245 ## - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
An Introduction / |
Statement of responsibility, etc. |
Winston, L Wayne FLETCHER |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Name of publisher, distributor, etc. |
Oxford University Press |
Date of publication, distribution, etc. |
2010 |
Place of publication, distribution, etc. |
London |
300 ## - PHYSICAL DESCRIPTION |
Extent |
144 |
365 ## - TRADE PRICE |
Price amount |
299.00 |
Currency code |
Rs |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Table of Contents<br/>1:What does advertising do?<br/>2:The structure of the advertising industry<br/>3:Advertisers: the paymasters<br/>4:The media: blowing the trumpet<br/>5:The agencies: (i) creating the ads<br/>6:The agencies: (ii) spending the clients' money<br/>7:Research, research, research<br/>8:The good, the bad and the ugly<br/>9:The benefits of advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
BOOK |