| 000 -LEADER |
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| fixed length control field |
06540 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230316110215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220810b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781352011173 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Dr.B.R.Ambedkar School Of Economics |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.514 EVE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Evers Natasha and James Cunningham |
| Relator term |
AUT |
| 245 ## - TITLE STATEMENT |
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| Title |
Technology Entrepreneurship : |
| Remainder of title |
Bringing Innovation to the Marketplace : |
| Statement of responsibility, etc. |
Evers Natasha and James Cunningham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Name of publisher, distributor, etc. |
Palgrave |
| Date of publication, distribution, etc. |
2014 |
| Place of publication, distribution, etc. |
UK |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
417 |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Contents<br/>List of Figures and Tables<br/>Preface<br/>Acknowledgements<br/>Notes on the Authors<br/>Notes on the Contributors<br/>PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION<br/>1 Policy and Environmental Conditions for Technology Entrepreneurship<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Policy conditions: innovation and entrepreneurship<br/>• Policy outcomes and impacts<br/>• Future trends<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator<br/>• Appendix 1.2 Sweden Innovation Union Scoreboard indications<br/>• References<br/>• Glossary of terms<br/>2 Technology Entrepreneurs and New Technology Ventures<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Defining the entrepreneur and technology entrepreneurs<br/>• Technology entrepreneurs’ characteristics<br/>• Motivations and intentions<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>3 Technology Transfer from Universities<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Technology transfer<br/>• Technology transfer and mechanisms<br/>• Stimulants and barriers to technology transfer<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION<br/>4 Innovation and Diffusion of Technology in Products and Services<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Defining innovation<br/>• Classifying innovations<br/>• Sources of innovation<br/>• Technology innovation life cycle<br/>• Diffusion of innovations<br/>• Managing innovation<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>5 Intellectual Property and Routes to Commercialisation<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction: what is intellectual property?<br/>• Intellectual property rights<br/>• Choosing the appropriate protection for your intellectual property<br/>• Protecting intellectual property<br/>• Developing an intellectual property strategy<br/>• Searching patents and other intellectual property information<br/>• Enforcing intellectual property rights and dealing with infringement<br/>• Routes to commercialisation of intellectual property<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>6 Business Modelling: Value Creation in Lean Start-Ups<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• The vision<br/>• Creating value<br/>• Business modelling<br/>• Industry-driven business models<br/>• Business modelling for competitive advantage<br/>• Growth metrics – measuring learning<br/>• Scalable business models<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>PART III: MARKET OPPORTUNITY AND STRATEGY<br/>7 Market Validation and Analysis<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Market validation process<br/>• The marketing ecosystem of the new venture<br/>• Business concept testing tools<br/>• Conducting marketing research<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• Notes<br/>• References<br/>• Glossary of terms<br/>8 The Marketing Strategy<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• The marketing strategy<br/>• Segmentation and targeting processes – stage one<br/>• Developing and positioning the value proposition – stage two<br/>• Designing the marketing programme – stage three<br/>• Product and branding decisions<br/>• Promotion and communication decisions<br/>• Distribution decisions<br/>• Pricing decisions<br/>• The marketing plan<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• Notes<br/>• References<br/>• Glossary of terms<br/>9 The Business Plan and Pitching<br/>• Learning objectives<br/>• Chapter structure<br/>• The business plan<br/>• Pitching<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>PART IV: GROWING AND MANAGING THE NEW VENTURE<br/>10 Developing Teams and Building the Organisation<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• Analysing and managing for growth<br/>• Building the team<br/>• Team roles<br/>• Shaping the entrepreneurial organisation<br/>• Entrepreneurial network organising<br/>• Learning from success and failure<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• Notes<br/>• References<br/>• Glossary of terms<br/>11 International Entrepreneurship<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• International entrepreneurship<br/>• Key drivers of high-tech venture internationalisation<br/>• Strategic options for international market development<br/>• Selecting which foreign markets to enter and segments to serve<br/>• Deciding on foreign market entry strategies (modes)<br/>• Growing international sales through networks<br/>• International growth and competitiveness<br/>• International digital entrepreneurship<br/>• Cultural considerations in international business negotiations<br/>• Chapter summary<br/>• Revision questions<br/>• Notes<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>12 Funding and Financing New Ventures<br/>• Learning objectives<br/>• Chapter structure<br/>• Introduction<br/>• The financial context for new ventures<br/>• Funding and financing<br/>• Operations decisions – managing cashflow<br/>• Making investment decisions<br/>• The evolving nature of entrepreneurial finance<br/>• The emergence of crowdfunding<br/>• Chapter summary<br/>• Revision questions<br/>• Further reading and resources<br/>• References<br/>• Glossary of terms<br/>Index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Entrepreneurship |
| General subdivision |
Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Koha item type |
BOOK |
