Base Library

Contents
List of Figures and Tables
Preface
Acknowledgements
Notes on the Authors
Notes on the Contributors
PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1 Policy and Environmental Conditions for Technology Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• Policy conditions: innovation and entrepreneurship
• Policy outcomes and impacts
• Future trends
• Chapter summary
• Revision questions
• Further reading and resources
• Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator
• Appendix 1.2 Sweden Innovation Union Scoreboard indications
• References
• Glossary of terms
2 Technology Entrepreneurs and New Technology Ventures
• Learning objectives
• Chapter structure
• Introduction
• Defining the entrepreneur and technology entrepreneurs
• Technology entrepreneurs’ characteristics
• Motivations and intentions
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
3 Technology Transfer from Universities
• Learning objectives
• Chapter structure
• Introduction
• Technology transfer
• Technology transfer and mechanisms
• Stimulants and barriers to technology transfer
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION
4 Innovation and Diffusion of Technology in Products and Services
• Learning objectives
• Chapter structure
• Introduction
• Defining innovation
• Classifying innovations
• Sources of innovation
• Technology innovation life cycle
• Diffusion of innovations
• Managing innovation
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
5 Intellectual Property and Routes to Commercialisation
• Learning objectives
• Chapter structure
• Introduction: what is intellectual property?
• Intellectual property rights
• Choosing the appropriate protection for your intellectual property
• Protecting intellectual property
• Developing an intellectual property strategy
• Searching patents and other intellectual property information
• Enforcing intellectual property rights and dealing with infringement
• Routes to commercialisation of intellectual property
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
6 Business Modelling: Value Creation in Lean Start-Ups
• Learning objectives
• Chapter structure
• Introduction
• The vision
• Creating value
• Business modelling
• Industry-driven business models
• Business modelling for competitive advantage
• Growth metrics – measuring learning
• Scalable business models
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART III: MARKET OPPORTUNITY AND STRATEGY
7 Market Validation and Analysis
• Learning objectives
• Chapter structure
• Introduction
• Market validation process
• The marketing ecosystem of the new venture
• Business concept testing tools
• Conducting marketing research
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
8 The Marketing Strategy
• Learning objectives
• Chapter structure
• Introduction
• The marketing strategy
• Segmentation and targeting processes – stage one
• Developing and positioning the value proposition – stage two
• Designing the marketing programme – stage three
• Product and branding decisions
• Promotion and communication decisions
• Distribution decisions
• Pricing decisions
• The marketing plan
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
9 The Business Plan and Pitching
• Learning objectives
• Chapter structure
• The business plan
• Pitching
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART IV: GROWING AND MANAGING THE NEW VENTURE
10 Developing Teams and Building the Organisation
• Learning objectives
• Chapter structure
• Introduction
• Analysing and managing for growth
• Building the team
• Team roles
• Shaping the entrepreneurial organisation
• Entrepreneurial network organising
• Learning from success and failure
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
11 International Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• International entrepreneurship
• Key drivers of high-tech venture internationalisation
• Strategic options for international market development
• Selecting which foreign markets to enter and segments to serve
• Deciding on foreign market entry strategies (modes)
• Growing international sales through networks
• International growth and competitiveness
• International digital entrepreneurship
• Cultural considerations in international business negotiations
• Chapter summary
• Revision questions
• Notes
• Further reading and resources
• References
• Glossary of terms
12 Funding and Financing New Ventures
• Learning objectives
• Chapter structure
• Introduction
• The financial context for new ventures
• Funding and financing
• Operations decisions – managing cashflow
• Making investment decisions
• The evolving nature of entrepreneurial finance
• The emergence of crowdfunding
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
Index