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Advertising : An Introduction / Winston, L Wayne FLETCHER

By: Winston, L Wayne FLETCHERMaterial type: Text

TextLanguage: English Publisher: London Oxford University Press 2010Description: 144ISBN: 9780199568925Subject(s): AdvertisingDDC classification: 659.1 FLE

Contents:

Table of Contents 1:What does advertising do? 2:The structure of the advertising industry 3:Advertisers: the paymasters 4:The media: blowing the trumpet 5:The agencies: (i) creating the ads 6:The agencies: (ii) spending the clients' money 7:Research, research, research 8:The good, the bad and the ugly 9:The benefits of advertising

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Item type	Current location	Call number	Status	Date due	Barcode
BOOK	Bangaluru Dr. B.R. Ambedkar School of Economics	659.1 FLE (Browse shelf)	Available		001536

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Table of Contents
1:What does advertising do?
2:The structure of the advertising industry
3:Advertisers: the paymasters
4:The media: blowing the trumpet
5:The agencies: (i) creating the ads
6:The agencies: (ii) spending the clients' money
7:Research, research, research
8:The good, the bad and the ugly
9:The benefits of advertising

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