Advertising : An Introduction / Winston, L Wayne FLETCHER
Material type: TextLanguage: English Publisher: London Oxford University Press 2010Description: 144ISBN: 9780199568925Subject(s): AdvertisingDDC classification: 659.1 FLE
Contents:
Table of Contents
1:What does advertising do?
2:The structure of the advertising industry
3:Advertisers: the paymasters
4:The media: blowing the trumpet
5:The agencies: (i) creating the ads
6:The agencies: (ii) spending the clients' money
7:Research, research, research
8:The good, the bad and the ugly
9:The benefits of advertising
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | Bangaluru Dr. B.R. Ambedkar School of Economics | 659.1 FLE (Browse shelf) | Available | 001536 |
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Table of Contents
1:What does advertising do?
2:The structure of the advertising industry
3:Advertisers: the paymasters
4:The media: blowing the trumpet
5:The agencies: (i) creating the ads
6:The agencies: (ii) spending the clients' money
7:Research, research, research
8:The good, the bad and the ugly
9:The benefits of advertising
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