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Technology Entrepreneurship : Bringing Innovation to the Marketplace : Evers Natasha and James Cunningham

By: Evers Natasha and James Cunningham [AUT]Publisher: UK Palgrave 2014Description: 417ISBN: 9781352011173Subject(s): Entrepreneurship -- ManagementDDC classification: 658.514 EVE
Contents:
Contents List of Figures and Tables Preface Acknowledgements Notes on the Authors Notes on the Contributors PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION 1 Policy and Environmental Conditions for Technology Entrepreneurship • Learning objectives • Chapter structure • Introduction • Policy conditions: innovation and entrepreneurship • Policy outcomes and impacts • Future trends • Chapter summary • Revision questions • Further reading and resources • Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator • Appendix 1.2 Sweden Innovation Union Scoreboard indications • References • Glossary of terms 2 Technology Entrepreneurs and New Technology Ventures • Learning objectives • Chapter structure • Introduction • Defining the entrepreneur and technology entrepreneurs • Technology entrepreneurs’ characteristics • Motivations and intentions • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 3 Technology Transfer from Universities • Learning objectives • Chapter structure • Introduction • Technology transfer • Technology transfer and mechanisms • Stimulants and barriers to technology transfer • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION 4 Innovation and Diffusion of Technology in Products and Services • Learning objectives • Chapter structure • Introduction • Defining innovation • Classifying innovations • Sources of innovation • Technology innovation life cycle • Diffusion of innovations • Managing innovation • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 5 Intellectual Property and Routes to Commercialisation • Learning objectives • Chapter structure • Introduction: what is intellectual property? • Intellectual property rights • Choosing the appropriate protection for your intellectual property • Protecting intellectual property • Developing an intellectual property strategy • Searching patents and other intellectual property information • Enforcing intellectual property rights and dealing with infringement • Routes to commercialisation of intellectual property • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms 6 Business Modelling: Value Creation in Lean Start-Ups • Learning objectives • Chapter structure • Introduction • The vision • Creating value • Business modelling • Industry-driven business models • Business modelling for competitive advantage • Growth metrics – measuring learning • Scalable business models • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART III: MARKET OPPORTUNITY AND STRATEGY 7 Market Validation and Analysis • Learning objectives • Chapter structure • Introduction • Market validation process • The marketing ecosystem of the new venture • Business concept testing tools • Conducting marketing research • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 8 The Marketing Strategy • Learning objectives • Chapter structure • Introduction • The marketing strategy • Segmentation and targeting processes – stage one • Developing and positioning the value proposition – stage two • Designing the marketing programme – stage three • Product and branding decisions • Promotion and communication decisions • Distribution decisions • Pricing decisions • The marketing plan • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 9 The Business Plan and Pitching • Learning objectives • Chapter structure • The business plan • Pitching • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms PART IV: GROWING AND MANAGING THE NEW VENTURE 10 Developing Teams and Building the Organisation • Learning objectives • Chapter structure • Introduction • Analysing and managing for growth • Building the team • Team roles • Shaping the entrepreneurial organisation • Entrepreneurial network organising • Learning from success and failure • Chapter summary • Revision questions • Further reading and resources • Notes • References • Glossary of terms 11 International Entrepreneurship • Learning objectives • Chapter structure • Introduction • International entrepreneurship • Key drivers of high-tech venture internationalisation • Strategic options for international market development • Selecting which foreign markets to enter and segments to serve • Deciding on foreign market entry strategies (modes) • Growing international sales through networks • International growth and competitiveness • International digital entrepreneurship • Cultural considerations in international business negotiations • Chapter summary • Revision questions • Notes • Further reading and resources • References • Glossary of terms 12 Funding and Financing New Ventures • Learning objectives • Chapter structure • Introduction • The financial context for new ventures • Funding and financing • Operations decisions – managing cashflow • Making investment decisions • The evolving nature of entrepreneurial finance • The emergence of crowdfunding • Chapter summary • Revision questions • Further reading and resources • References • Glossary of terms Index
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Contents
List of Figures and Tables
Preface
Acknowledgements
Notes on the Authors
Notes on the Contributors
PART I: TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1 Policy and Environmental Conditions for Technology Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• Policy conditions: innovation and entrepreneurship
• Policy outcomes and impacts
• Future trends
• Chapter summary
• Revision questions
• Further reading and resources
• Appendix 1.1 European Union (2013) Innovation Union Scoreboard indicator
• Appendix 1.2 Sweden Innovation Union Scoreboard indications
• References
• Glossary of terms
2 Technology Entrepreneurs and New Technology Ventures
• Learning objectives
• Chapter structure
• Introduction
• Defining the entrepreneur and technology entrepreneurs
• Technology entrepreneurs’ characteristics
• Motivations and intentions
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
3 Technology Transfer from Universities
• Learning objectives
• Chapter structure
• Introduction
• Technology transfer
• Technology transfer and mechanisms
• Stimulants and barriers to technology transfer
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION
4 Innovation and Diffusion of Technology in Products and Services
• Learning objectives
• Chapter structure
• Introduction
• Defining innovation
• Classifying innovations
• Sources of innovation
• Technology innovation life cycle
• Diffusion of innovations
• Managing innovation
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
5 Intellectual Property and Routes to Commercialisation
• Learning objectives
• Chapter structure
• Introduction: what is intellectual property?
• Intellectual property rights
• Choosing the appropriate protection for your intellectual property
• Protecting intellectual property
• Developing an intellectual property strategy
• Searching patents and other intellectual property information
• Enforcing intellectual property rights and dealing with infringement
• Routes to commercialisation of intellectual property
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
6 Business Modelling: Value Creation in Lean Start-Ups
• Learning objectives
• Chapter structure
• Introduction
• The vision
• Creating value
• Business modelling
• Industry-driven business models
• Business modelling for competitive advantage
• Growth metrics – measuring learning
• Scalable business models
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART III: MARKET OPPORTUNITY AND STRATEGY
7 Market Validation and Analysis
• Learning objectives
• Chapter structure
• Introduction
• Market validation process
• The marketing ecosystem of the new venture
• Business concept testing tools
• Conducting marketing research
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
8 The Marketing Strategy
• Learning objectives
• Chapter structure
• Introduction
• The marketing strategy
• Segmentation and targeting processes – stage one
• Developing and positioning the value proposition – stage two
• Designing the marketing programme – stage three
• Product and branding decisions
• Promotion and communication decisions
• Distribution decisions
• Pricing decisions
• The marketing plan
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
9 The Business Plan and Pitching
• Learning objectives
• Chapter structure
• The business plan
• Pitching
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
PART IV: GROWING AND MANAGING THE NEW VENTURE
10 Developing Teams and Building the Organisation
• Learning objectives
• Chapter structure
• Introduction
• Analysing and managing for growth
• Building the team
• Team roles
• Shaping the entrepreneurial organisation
• Entrepreneurial network organising
• Learning from success and failure
• Chapter summary
• Revision questions
• Further reading and resources
• Notes
• References
• Glossary of terms
11 International Entrepreneurship
• Learning objectives
• Chapter structure
• Introduction
• International entrepreneurship
• Key drivers of high-tech venture internationalisation
• Strategic options for international market development
• Selecting which foreign markets to enter and segments to serve
• Deciding on foreign market entry strategies (modes)
• Growing international sales through networks
• International growth and competitiveness
• International digital entrepreneurship
• Cultural considerations in international business negotiations
• Chapter summary
• Revision questions
• Notes
• Further reading and resources
• References
• Glossary of terms
12 Funding and Financing New Ventures
• Learning objectives
• Chapter structure
• Introduction
• The financial context for new ventures
• Funding and financing
• Operations decisions – managing cashflow
• Making investment decisions
• The evolving nature of entrepreneurial finance
• The emergence of crowdfunding
• Chapter summary
• Revision questions
• Further reading and resources
• References
• Glossary of terms
Index

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